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8 Reasons Not To Hire A Social Media Consultant

8 Reasons Not To Hire A Social Media Consultant Every man/woman and their dog are setting up as Social Media Consultants, Social Media Managers, and Social Media Guru’s; it’s only to be expected.  Saying this however, there are some very good ones (of which we like to think we are one) and we also think [...]

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The 10 Twitter Commandments: How to succeed with Twitter.

1. Be There You have to show that you are part of the community and a resource that can be accessed by others. Tweet things that are informative and useful. Share other’s tweets mention others at every reasonable opportunity. 2. Be Responsive (and quickly) Responding to others quickly shows others how you are likely to [...]

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5 Steps to Wealth: Why so many businesses fail and what you can do about it.

I have long since believed that the definition of a business is an enterprise that is profitable and operates without you being present.  There is a vast difference between being self employed that is to say, swapping your time for money and having a business that is leveraged and works with minimal if any input [...]

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Bash the Entrepreneur…the easy target.

After a recent rant on Facebook I thought I would write a bit about the trials and tribulations of being an entrepreneur. Whilst I might be taken to be a complete cynic, this is not actually the case and there is a positive upside to what I am about to say. Let’s be honest, you [...]

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A call for help…

Something special is happening at Impetus. Could you handle more business? Do you really want more business by word of mouth instead of cold calling or using other expensive forms of media?  If you are interested in any of the above we are developing a cuttting edge offering which will be available offline and eventually online. We are looking to [...]

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Angel Investment for Tech Entrepreneurs

Our Founder and CEO attended an event at TechHub Manchester which is a close knit community of Tech Entrepreneurs who share workspace and resources during their start up phases.  At the event, a number of members including the Co-Founder Ben Hookway, were present as were other entrepreneurs and professionals. Being discussed was the tax advantages [...]

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Whats your story….

There is an old saying that facts tell, but stories sell. Its with this in mind that I attended the Manchester Speakeasy Group ran by Andrew Thorp of Mojolife Limited.  Andrew specialises in coaching individuals and organisations in terms of crafting a compelling story that engages their audiences and that ultimately brings results.   Speakeasy Groups are [...]

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Who took the Social out of Social Media?

It staggers me just how many businesses use social media and seem to ignore the word ‘social.’ In my view, (and this might seem controversial) but if businesses aren’t prepared to engage in conversation and start to try to build relationships then their efforts are wasted and frankly it decreases the amount of voice we, [...]

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7 Steps To Grow Your Business

Most business owners we speak to are only interested in 3 main things in business. Firstly, more Money, Secondly more Profit and Thirdly more Time. Our business coaches are often asked what the secret is to growing a business and having more time and their response often is that there are none. There are however [...]

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Start Ups and Generating Revenue within 24 Hours.

As many know we at Impetus are proponents and advocates of Lean Start Up (although from a non tech point of view). Our Founder & CEO attended the Manchester Lean Start Up Meetup Group earlier last week to meet others involved and to gain a deeper insight into this methodology.  He was one of the [...]

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