Archive | April, 2013

Whats your story….

There is an old saying that facts tell, but stories sell. Its with this in mind that I attended the Manchester Speakeasy Group ran by Andrew Thorp of Mojolife Limited.  Andrew specialises in coaching individuals and organisations in terms of crafting a compelling story that engages their audiences and that ultimately brings results.   Speakeasy Groups are [...]

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Who took the Social out of Social Media?

It staggers me just how many businesses use social media and seem to ignore the word ‘social.’ In my view, (and this might seem controversial) but if businesses aren’t prepared to engage in conversation and start to try to build relationships then their efforts are wasted and frankly it decreases the amount of voice we, [...]

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7 Steps To Grow Your Business

Most business owners we speak to are only interested in 3 main things in business. Firstly, more Money, Secondly more Profit and Thirdly more Time. Our business coaches are often asked what the secret is to growing a business and having more time and their response often is that there are none. There are however [...]

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Start Ups and Generating Revenue within 24 Hours.

As many know we at Impetus are proponents and advocates of Lean Start Up (although from a non tech point of view). Our Founder & CEO attended the Manchester Lean Start Up Meetup Group earlier last week to meet others involved and to gain a deeper insight into this methodology.  He was one of the [...]

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